Pensar worked with the Fluke team to create a family of laser distance meters (LDM) that strengthens the Fluke brand. Our challenge was to create a modern design language for the LDM family, while connecting to the overall Fluke product line.
Fluke has a renowned reputation for durability and performance. The design reflects this by creating a strong yellow shell that protects the gray technical core. Higher end models have more technical capabilities, so the gray core is expanded to give it a more sophisticated look.
To save tooling cost, the design was modified so the two higher end models could share the same chassis. Pensar and Fluke’s engineering teams collaborated closely to utilize existing product architectures to speed it’s time to market.