Project: Optiks Lens Line

Industrial Design

Gunnar Optiks are the performance-enhancing eyewear of the digital generation. Digerati, gamers, and those spending long hours behind a computer screen appreciate the lenses’ subtle magnification and glare filtering. In six weeks the Pensar team created a women’s line that embodied Gunnar’s high-tech aesthetic and gave shape to healthy computing. Pensar took it from concept to digital databases of the glasses, ensuring accurate reproduction of the designs by offshore suppliers.

“We have been working with Pensar since 2008 and even though they are an outsource service for our company, they have become an integral part of our team. They not only deliver above expectation on design, but continue to meet or exceed our expectations on tight deadlines, professionalism on presentations and pro-activity in offering ideas and understanding our branding”
-Andreea Trufasu, Director of product development

Pensar is dedicated to helping Gunnar strengthen their brand and expand their product lines. We focus on creating fashion forward designs that speak to Gunnar’s customers whether they’re creative artists, gamers or business visionaries.

Combining the disciplines of Industrial Design, Mechanical, Electrical, and Software Engineering, Pensar develops robust products that exceed expectations and are ready for the real world.  Contact us to discuss how we can help on your next project.

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