Micromaxx’s larger screen, new CFM (color, finish, material), and improved performance increased its appeal with target users and resulted in strong sales. This was recognized with a Japanese Good Design Award and a BusinessWeek IDEA Bronze Title.
Research creates a foundation for product success. The Pensar team will go near and far to understand customer’s needs. We take what we learn and translate it into richer product experiences and new product opportunities.
Hand held products deserve hand held prototypes to prove out their ergonomics and ease of use. Pensar rapidly creates a variety of foam or SLA models to put in front of consumers in the early stages of development. This early ergonomic and usability assessment helps reveal where improvements and changes are needed while updates are still simple to make.