Industrial Design

Meaningful, Beautiful, Useful

Thoughtful, User-Centered Design

Successful product experiences come from a comprehensive understanding of users’ needs, wants and desires. Through iterative research and concept rounds, we key in on un-articulated needs and create compelling designs for the opportunities we discover. We help our Clients’ deliver on their brand promises by designing beautiful forms with meaningful function. Our award-winning design team works collaboratively with Clients and internal teams – no over-the-wall hand-offs here.

We excel at front-end research and ideation, but are well versed in ensuring design details are realistic so that design intent is maintained in the final product. Whether you’re a start-up looking for help with a vision session and initial concept to raise funds, or are an established company looking to fully develop a new product with fresh design eyes, we can support you.      Contact us to learn more about how we can help with your next project.

“Pensar not only delivers above expectations on design, but continues to meet or exceed our expectations on tight deadlines, professionalism on presentations and pro-activity in offering ideas and understanding our brand.”

– Andreea Trufasu, Gunnar Optiks

Award Winning Designs

ID Expertise and Services

  • Product positioning/market analysis
  • Product definition
  • Vision Sessions
  • Emerging technology investigation
  • Focus group and user interviews
  • Workflow analysis
  • Human factors (ergonomic assessment)
  • Strategic opportunity finding
  • Materials and processes investigation
  • Trend analysis
  • Customer definition
  • Unmet needs identification
  • Mood boards
  • Persona development
  • Brainstorming
  • Concept generation
  • Concept storyboards
  • Concept CAD modeling
  • Concept and product rendering
  • Design language development
  • Proof of concept (form/study models)
  • Prototype evaluation and user testing
  • Brand and product integration
  • Class I, II, III medical device design
  • Sustainability considerations
  • User interface design and prototyping
  • Strategic expansion
  • Animations
  • AR/VR presentation of product concepts
  • Detailed refinement
  • Associated product accessories
  • Brand and design language guides
  • Color, finish, material selection
  • Animated simulations
  • Final prototypes
  • Design intent stewardship
  • Graphical user interface
  • High-resolution renderings
  • Packaging design
  • Product graphics
  • First article inspection and report

For over 15 years, Pensar Development and our experienced team of designers and engineers have been working collectively to transform complex challenges into seamless products and systems. When it comes to meeting your company’s project objectives, our industrial designers play an integral role in our multidisciplinary approach to product engineering and design.

If you’re interested in learning more about the industrial design services we provide, contact us by calling 206-284-3134 or sending an e-mail to Our studio is conveniently nestled along the Puget Sound at 1011 Western Avenue, Suite 1000 in Seattle, Washington.

ID Project Examples

Cota Remote Wireless Charging

The next generation of Remote Wireless Charging.

DNA Shoe

What if your shoe was based on your anatomy + biomechanics

Undisclosed Projects + Clients

Better XR user experiences created daily