Industrial Design

Meaningful, Beautiful, Useful

Thoughtful, User-Centered Design

Successful product experiences come from a comprehensive understanding of users’ needs, wants and desires. Through iterative research and conceptualization, we key in on un-articulated needs and create compelling designs for the opportunities we discover.  We help our Clients’ deliver on their brand promises by designing beautiful forms with meaningful function.

Our iterative concept process starts with understanding user, brand, project and business goals. As product opportunities are revealed and requirements are defined, we create a wide range of concept directions to choose from. We work closely with Client-side project teams to down-select optimal solutions based on renderings, animations and prototypes. With each revision cycle, product details are further refined. Once a single design is selected, every touch point is designed for optimal impact and a seamless user experience. Color, finish and material are explored throughout the process, but are defined during detail design and specified carefully for manufacturing. Final product renderings and animations as well as first article inspection and revisions to specifications round out the industrial design effort.

“Pensar not only delivers above expectations on design, but continues to meet or exceed our expectations on tight deadlines, professionalism on presentations and pro-activity in offering ideas and understanding our brand.”

– Andreea Trufasu, Gunnar Optiks

Our design team has deep experience designing products for markets that include consumer, industrial, medical. We excel at front-end research and blue-sky concepts, quick iterative prototyping, as well as designing details for producible products and ensuring design intent through production. Contact us to explore new product opportunities and product refreshes alike.

ID Expertise

  • Emerging technology investigation
  • Focus group and user interviews
  • Workflow analysis
  • Human factors (ergonomic assessment)
  • Opportunity finding
  • Product positioning/market analysis
  • Materials and processes
  • Trend analysis
  • Customer definition
  • Unmet needs identification
  • User experience evaluation
  • Brainstorming
  • Brand and product integration
  • Class I, II, III medical device design
  • Concept generation
  • Concept storyboards
  • Concept CAD modeling + rendering
  • Design language development
  • Proof of concept (form/study models)
  • Prototype evaluation
  • Sustainability considerations
  • User interface design and prototyping
  • Strategic expansion
  • Animations
  • Associated product accessories
  • Design language guides
  • Color, finish, material selection
  • Animated simulations
  • Final prototypes
  • Design intent stewardship
  • Graphical user interface
  • High-resolution renderings
  • Packaging design
  • Product graphics
  • First article inspection

For over 15 years, Pensar Development and our experienced team of designers and engineers have been working collectively to transform complex challenges into seamless products and systems. When it comes to meeting your company’s project objectives, our industrial designers play an integral role in our multidisciplinary approach to product engineering and design.

If you’re interested in learning more about the industrial design services we provide, contact us by calling 206-284-3134 or sending an e-mail to Our studio is conveniently nestled along the Puget Sound at 1011 Western Avenue, Suite 1000 in Seattle, Washington.

ID Project Examples

Cota Remote Wireless Charging

The next generation of Remote Wireless Charging.

DNA Shoe

What if your shoe was based on your anatomy + biomechanics

Ping Pong

An exploration of process, form + finish