User Interface / User Experience

Where Digital Meets Physical

Connecting with Consumers

Technology products are a combination of digital interface and physical object. We achieve seamless experiences and intuitive workflows by designing digital and physical together.  Our focus on simplifying the interaction and streamlining the workflow means users can intuitively explore new product experiences.

Every project starts with research. We see research as a way to discover product opportunities, identify user needs, and validate our solutions. We don’t use research as the only input on design decisions, rather it is a part of the equation. We help our clients gain insight into their customers while giving their customers what they want.

The user interfaces Pensar has designed range from software for complex medical systems to digital tap handles with an app that can be updated from anywhere.

“Pensar showed us the customer’s true experience with our products, and revealed needs and opportunities that we hadn’t considered.”

– Mark Denis, Ozone International

UI/UX Expertise and Services

  • Qualitative behavioral discovery
    • Observation/ethnographic
    • Contextual inquiry
  • Qualitative attitudinal discovery
    • In person Interviews (directed and non)
    • Surveys with customers
  • Understanding of user mental models
  • Card sorting and tree tests for UI architecture
  • Analysis of collected data
  • Strategic product opportunities
  • Unmet need discovery
  • Task flow analysis
  • Storyboarding
  • Mood boards
  • Workflows and tasks
  • Interaction design
  • Information architecture
  • Visual interface design
  • Wireframing and prototyping
  • Icon development
  • Color blindness evaluation
  • Full experience evaluation
  • Digital and physical design
  • User focused designs
  • UI development
  • Customer touch points
  • Customer journey
  • Personas
  • Human factors (ergonomic assessment)
  • Usability studies
  • Prototype evaluation – physical and/or user interface

For over 15 years, Pensar Development and our experienced team of designers and engineers have been working collectively to transform complex challenges into seamless products and systems. When it comes to meeting your company’s project objectives, our user interface and user experience designers play an integral role in our multidisciplinary approach to product engineering and design.

If you’re interested in learning more about the user interface and user experience services we provide, contact us by calling 206-284-3134 or sending an e-mail to Our studio is conveniently nestled along the Puget Sound at 1011 Western Avenue, Suite 1000 in Seattle, Washington.